The Obama Campaign 2012 was the largest grass-roots effort in the history of campaign management, according to Obama’s campaign manager Jim Messina. It was also the most technology-heavy campaign. The strategy, which achieved Obama’s re-election, mobilized record numbers of volunteers and used new innovate technologies. As the youngest female national director on the Obama campaign in 2012, Sara el-Amin oversaw training and campaign curriculum development for staff, volunteer leaders, volunteers, and the fellow/intern training programs in all 50 states. For the last three months of the race, she successfully ran Virginia’s “Get Out The Vote” operation. What were the most significant elements of the new campaign strategy? What distinguishes it from past election campaigns? Is Europe ready for US-style elections?
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