Last week the Friedrich Naumann Foundation for Freedom hosted trainings on campaigning strategies for the European elections of 2014. The trainings, which were organized by the ALDE Party, the European Liberal Forum, D66 and the European liberal youth LYMEC, aimed at training young party members and campaigners from all over Europe to shape an attractive message and use innovative tools.
In times of great criticism towards the European project and a sharp rise of xenophobe and anti-european parties in the polls, liberal parties struggle to frame an attractive message for the European elections. The trainings supported them in shaping a comprehensive, but at the same time positive message for the campaign. Furthermore, it gave them innovative tools on how to use social and digital media in the campaign.