Eva Diaz: Women Make the World Go Round

The #FemaleForward online campaign highlights women’s achievements that show how businesses and communities thrive when women take on bigger roles. One of our ambassadors is Eva Díaz from Spain.

Trained in Mechanical Engineering and with more than 20 years of experience in senior management, Eva is currently the CEO of Appogeo Digital, a Spanish Capital Company that develops mobility solutions. Born in 1962, she completed her gender identity transition process in 2015, being able to maintain her professional and personal activities during this process and becoming a role model for a new type of leadership. As a member of Ciudadanos, Spain’s liberal party and REDI, Network of Companies for Diversity and Equality, Eva actively promotes diversity, female empowerment and entrepreneurship as well as gender equality. Particularly the gender pay gap, which is still existent in almost all European countries, worries her:

“Spain is moving forward, but not in a structured way and without addressing the root causes of the problem.”

Spain has a modern legislation, but lacks a targeted strategy to overcome latent prejudices, customs and cultural traditions deeply rooted in society. Too often feminism is misused for political campaigning, although it is high time for taking real action: The rapid and highly complex digital transformation calls for a new, more feminine kind of leadership. Eva believes that “the integrative vision that women have through education and the ability to listen and generate networks” aligns with the digitally connected world. Digital strategy is equivalent to a collaboration and networks strategy to make successful decisions, it is essential take all players into consideration, the customer, the experts, and the environment. This must not be a uniquely feminine trait, but good leaders surely are both: willing to listen and ready to take well thought out steps and decisive action at the same time.

The basis for change is education. Knowledge is the key to self-determination and empowerment. Freedom one can say, comes about after a long and often not uncomplicated process of character formation.

“I believe that the woman that I am now is the combination of my professional experience, my personal gender transition process and an education based on personal effort and the struggle to achieve my goals”

says Eva. “My education taught me to get the most out of myself that I could become regardless of the barriers, my transition process has shown me that dreams are possible and above all it has taught me to commit to others and my profession has given me the ability to see the future with perspective and to meet and learn from great professionals.” Besides education, communication, like the FNF FemaleForward campaign, are of utter importance, according to Eva: “Making visible those women in main roles in their professional areas is absolutely basic to promote, in our young girls, the idea that, as a woman, they can get any dream they wish. To believe in yourself is key”.

Locked up in Madrid – Impressions From the European Corona Hotspot

The small bar in Calle de Fortuny in Madrid’s city centre is crowded, as are many others these days. The people of Madrid don’t miss the chance to go out with friends. And yet everything is different since the weekend: Once again it has become quiet in the streets, and the normally lively Spanish capital has been closed off. According to the World Health Organisation WHO, 850 cases per 100,000 inhabitants have once again made the region the epicentre of the pandemic in Europe. Spain currently counts 32,000 corona deaths and 800,000 corona cases, almost forty percent of which are reported in Madrid. The second wave has hit the city with full force. Thousands of jobs in hotels, restaurants, flower shops and travel agencies are disappearing. The pandemic is hitting Spain not only in the geographical sense, but right in the heart.

Continue reading

Reactions to the Migration Pact from Spain and Italy

In Southern Europe, reactions to the EU Commission’s proposal are mixed. In Spain in particular, there is little enthusiasm for the fact that key positions of the country have not been taken into account. Prime Minister Pedro Sánchez of the PSOE party (“Spanish Socialist Workers’ Party”) is preparing for tough negotiations in Brussels and has asked the three relevant ministries (interior/exterior/migration) to analyse the proposal beforehand. In Italy, on the other hand, the reactions are more positive.

Continue reading

More Cork than Body – Difficult Starting Position for Spanish Government Cuvée


After months of agonising debates and under the influence of the Catalonia crisis, which has been intensifying for months now, Pedro Sánchez was re-elected prime minister last Tuesday. However, the price for his victory is high in many ways. The coalition between Sánchez’s socialists and the left-wing populist party Unidos Podemos, which despite months of negotiations was still considered impossible in the summer, has now been sealed in record time. This agreement encompassed substantial – particularly fiscal – concessions. Continue reading

Gambled Away: Government Formation in Spain More Complicated Than Before

Strong right-wing populists come in third – liberal party Ciudadanos crashes


Prime Minister Pedro Sánchez and his Social Democratic PSOE (“Partido Socialista Obrero Español” – Spanish Socialist Workers’ Party) have once again become the strongest force in Sunday’s parliamentary elections. Nevertheless, they have clearly missed their ultimate goal: to win votes in order to form a stable government. In fact, PSOE lost three mandates and now has 120 seats in Congress. The absolute majority requires 176 seats, but with the support of the left-wing populist party Unidos Podemos (“Together we can do it”) and the new Más País (“More Land”) the left-wing bloc only has 158 seats. For a progressive government majority, Sánchez would be dependent on the votes of various Catalan parties, which strive for the independence of the autonomous region and emerged strengthened from the 10N – it would be political harakiri. Continue reading